Text messaging is an important channel for marketing because everyone has smartphones these days. It has become a great way for promoting products, particularly in the e-commerce business..
SMS marketing can be used as a form of engagement and marketing. In fact, a study by Open University revealed that around 86 percent of the people in the UK use text messaging every week and 13 percent would feel that people text more than in the past. With this in mind, it is important for marketers to make use of SMS marketing for your e-commerce company